Blog

In a time when global sports retail is becoming more centralised and competitive, hummel and SPORT 2000 International are taking a different approach. Their partnership is built on shared values, customer closeness, and deep specialisation. Together, they aim to redefine what modern sports retail looks like. “Even with all the digitalisation, consumers are gravitating back […]

Padel is far more than just a trend: it is a sport that inspires people of all ages, promotes a sense of community and has already established itself as a lifestyle in many countries. The growing enthusiasm worldwide shows that padel is and will remain an integral part of the sports landscape. In this blog […]

With the start of the new school term in autumn, regular physical education sessions are back on the timetable for children and teenagers. Sufficient exercise is essential for healthy development, especially as obesity and inactivity are on the rise. The sports industry is making an important contribution in motivating the population’s youngsters to get involved […]

Running shoes with thick, padded soles, known as cushioned running shoes, are the current must-have for runners. Alongside traditional running, trail running is also starting to trend. Misael Mester, partner and concept manager of SPORT 2000 GmbH’s Running division, covers the current trends in the running sector in this blog article.  Running has been a […]

People throughout Europe have been exercising more in their living rooms and offices in the past few months. Playgrounds, parks and hotel rooms have also been repurposed as gyms. The market for home workouts is continuing to grow, changing what people need from sports products. There has never been a greater opportunity for sports retailers […]

Women have not featured prominently in sport for all that long. It is only since the 1970s that they have gradually come to conquer a wide variety of sports. Today, women have gained recognition in many sports, but there is still a lot of catching up to do, especially in the sports retail segment. Sports […]

For five days, the focus of the first digital ISPO was set on the challenges posed by COVID-19 and their effects on sports retail. In addition to new developments such as the greater importance of sports in almost every age and demographic group, the megatrends in the industry continue to include sustainability, digitalisation, and sports […]